Assignment #3 Ad/Editorial SL + Location
Assigned: Week #8 3/26/12
Location Contacts Due: Week #9 4/9/12
Location Contacts Due: Week #9 4/9/12
4 Final Prints
Due (min. 8"x10"): Week #11 4/23/12
This assignment is to be an
advertisement or editorial magazine story and the only requirement is that it have photographs of
the two separate elements. Two total photographs of a person in an environment
(inside or outside, but on location and not in studio) and the other two shots are to be still life shots of an object, shot
in the same location or environment, that relates to the concept of the
advertisement or editorial.
It’s up to you to brainstorm what
it is that you are marketing or telling an editorial story about.
The advertisement/editorial can be selling the tangible item (such as the still
life object itself), or it can be selling an idea, which is shown through the
person coupled with the object (such as an add for an insurance company, bank,
or airline).
The still life can be by itself, or it can be on the
person (what's called "on-figure") as long as the shot concentrates
on the object and is shot in the location/environment you've shot the person
in. Basically, you're not shooting
the still life in a clean studio environment, but rather in the same
location/environment you shot the model. In can be a tight, cropped,
close up of the item sitting on the ground, or it can be a photo zoomed in a
bit of the item on-figure, so long as it concentrates on the item.
For those of you still confused,
here are some examples:
Advertisement for Louis Vuitton
purses:
1.
One shot of a construction worker holding the purse on a
construction site (just cause it’s funny to see!)
2.
Second shot of just the purse on a pile of construction
materials at the same location
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| © Ilan Rubin |
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| © Ilan Rubin |
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| © Ilan Rubin |
Advertisement for some electronic
gizmo:
1.
One shot of a man staring at a cement wall with a crack in it
where a paper airplane is sticking out of the wall.
2.
Second shot of a new electronic gadget laying
on a matching background with the tagline “It does amazing things” (you don’t need to put the headline in
- just gave it to you for conceptual reference!)
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| © Andrei Jewell |
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| © Andrei Jewell |
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| © Andrei Jewell |
